GROWING TREND OF ONLINE SHOPPING IN NIGERIA

The first successful online transaction was by a company known as  NetMarket in 1994. Shortly after then, in 1995 Amazon.com  launched the first e-commerce online shopping website and  immediately eBay was also introduced in 1995. 

In Nigeria, online shopping became more pronounced after the birth of smart phones, as well as  mobile apps that can easily run on the smart phones. Today, online shopping is fast becoming a part of the buying culture in Nigeria, especially among the middle and low income earners for items ranging from books, shoes, wears, kiddies, electronic gadgets, laptops to mobile devices.

The traditional physical market places for shopping is still more prominent than online shopping in Nigeria, but considering the trend, people’s orientation, lifestyle and attitude towards web surfing, online shopping will definitely take over from the conventional way of shopping.

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